Applebee’s is committed to safeguarding your privacy; we take your privacy seriously. We will not sell, rent or otherwise distribute your personally identifiable information, which we receive through our website or from any other source, to third parties except as explained below.
Please read the following policy to understand the care with which Applebee’s will treat your information. This policy may change from time to time so please check back periodically. If you have concerns, comments or questions concerning this policy, please contact us.
What information does Applebee’s collect from me?
Applebee’s may collect information about you, such as your name, postal address, email address, zip code, phone number and dining preferences through any of the following: online email address submissions, in-restaurant surveys, research surveys, dining frequency cards, online gift card purchases, guest relations communications and online restaurant location searches or other voluntary activities. Additionally, use of the Applebee’s mobile application may also result in the collection of additional information such as your user name and password, your birthday, and information related to an Applebee’s GPS location.
Can I remain anonymous when I provide information to Applebee’s?
You can visit our Web site without identifying yourself or giving us any personal information. If you give us your email address, purchase gift cards online, voluntarily provide feedback to Guest Relations or complete a survey, you will no longer be anonymous to Applebee’s. We may ask you for additional information from time to time, which you may decide to provide to us or not. If you contact Applebee’s through the Web site or otherwise, we may keep a record of that correspondence.
How does Applebee’s use the information?
Applebee’s primary goal in collecting information is to improve customer service by understanding your preferences, communicating Applebee’s promotions and services and providing you with the best possible experience. For example, if you visit our Web site and give us your zip code, we are able to provide the location of the Applebee’s restaurant closest to you. We may also use your information to notify you of special offers and services available from Applebee’s, its affiliated companies and franchisees. On a blinded, aggregated basis, we may do research on our guests’ and Web site users’ demographics and behavior based on the information you, other guests and users provide to us. Personally identifiable information would not be used for this type of research. We may disclose such blinded and aggregated data and user statistics to third parties and for other lawful purposes.
Does Applebee’s share my information?
We will not sell, rent or otherwise distribute your personally identifiable information to third parties, except when we have your permission or under the following circumstances:
As required by law: We may disclose or access your information when we believe in good faith that the law requires it
Web site users or customers, or anyone else that could be harmed by such activities. We may also need to disclose user information to service providers when necessary to maintain, service or improve our Web site, products and services.
As we continue to develop our business, we may buy or sell business assets. In such transactions, confidential customer information generally is one of the transferred business assets. In the event of a sale of some or all of Applebee’s business, customer and site visitor information may be one of the transferred assets.